Apcom Electric & Power Systems is a Power Pro Premier Generac dealer and electrical service company serving residences and businesses in the Mid and West Michigan areas. I’ve worked with Apcom for over a decade. I led the brand through a redesign 8 years ago. Building their home show presence is one of the largest marketing projects each year. Apcom attends multiple shows throughout the year. I work with the owners on a marketing plan that includes radio spots, tv spots, digital advertising and print advertising. I develop new message and design for all campaign materials. I work with a great team of creative people to set up an inviting and engaging booth for customers or prospects to walk through.
COMPANY: Apcom Electric & Power Systems
ROLE: Marketing, Creative Direction, Copywriting, Design
These photographs are from the 2020 Grand Rapids Home and Garden Show. Due to COVID-19, all other home shows were cancelled for the year along with 2021 home shows.